MyWebGal's Blog: copywriting

You've spent a long time figuring out what you know. Now it's time to PRESENT what you know to your customers in a way that pays RESPECT to the time and energy you've invested... and get the FINANCIAL RETURN and recognition that you deserve (and more).

The fact is, nothing happens in business until a customer buys from you. Creating your products or services doesn't do anything for your business until someone buys. So, how do you get them to come to you and make that decision to buy?

If you're struggling with achieving success with your business, particularly online, the problem might be easily resolved.

The online game is different in so many ways than a brick and mortar business. Your products or services have an "intangible" feel and nine times out of ten, there's no one there for your potential customers to ask and get answers from. What's presented on the page is all there is.

Getting more traffic, leads and customers to your website is the lifeblood of your online business. But, even that isn't enough. You need people to buy from you. It's called conversion and it's a process. The process is turning visitors into friends, and friends into customers.

People don't like buying from strangers!

If you're having difficulties getting sales from your website, I have some pointers for you...

In most cases, people aren't buying from you because there's a "disconnect". We think we're saying to our customer that we know want they want and need, but we aren't communicating to them properly.

You need to communicate what it is that you have to offer to your potential customers clearly, precisely and powerfully in their language, in the imagery, the emotion and the words that resonate with them. Not what resonates with you.

Stop assuming that you totally get your customer. Put that aside and start getting inside the mind of your customer.

Get the answers to these questions:

1. Who is my prospect or customer?
2. What is the biggest frustration that they face?
3. What is the result or outcome that my prospect wants to achieve.
4. What is the irrational, emotional fantasy that they have about themsleves and their... "whatever".
5. What information are they LOOKING FOR right now that they can't find answers to?

If what you have to offer your potential customers doesn't resonate with them, and hit them at the "gut level" in a powerful way, you won't do well selling online.

Think like your customer, think like a marketer, and translate what you're teaching into words and ideas that trigger "emotional" buying responses.

Every person who has a desire or a problem is very "in touch" with that desire or problem. They have some level of motivation that drives them to seek out solutions.

Consider how your prospect FEELS and then translate the value of your offer into terms that are crystal clear. Don't use bland, boring words describing the value or features of your offer. Entice and excite. You need to translate the value for your prospects, they won't do it for you.

So how do you translate value?

Write down your prospective customer's three biggest, most frustrating problems. Don't put a lot of thought into it, write them down quickly off the top of your head.

Which one is the most painful or frustrating? The one with the highest "emotional pain" involved... the cause of their worry and anxiety.

Now translate that into a real, tangible, financial cost for your prospect. Answer the question, "How much would it be worth for your prospect to eliminate that worry?"

If you answer that question properly, your customers answer will be "priceless". And the value of what you are offering will be a bargain, at any price!

Whatever you charge for your offer, you must translate that price into what your prospect will gain as a multiplied return on their investment. Help them see the value!

You've most likely seen the competition between McDonald's and Starbuck's Coffee. Reports show that McDonald's actually has better tasting coffee, but Starbuck's is still King. Why?

Starbuck's makes it "special"... and charges more! Get it?

As an expert in your field (a Guru) you're going to give people methods, techniques and systems to use to get the results they want.

Name it something special! Translate the value in your offer. Hit the gut-level, emotions that resonate with them.

Do this and your sales will soar and you'll establish yourself as The Go-To Expert in your field.