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Promo 101 with Nikki Leigh: promotion

Posted Apr 14, 2009 11:53 AM |  0 Comments
In May and June - Barbara Weaver Smith will tour cyber space to promote her latest book. Learn a bit more about her "Whale Hunting Process" below.

Who We Are

The Whale Hunters is a training and consulting company helping our clients accelerate their business growth through large account sales. For small business owners, we offer workshops, books and materials, and coaching. For mid-size companies, we offer those services plus consulting modules to help you implement The Whale Hunters Process in cross-functional teams throughout your organization. For mid-size to large companies, we offer training for sales management and the sales team, focused on large account sales and key account management.

We are headquartered in Indianapolis, IN, with a southwest office in Phoenix, AZ. The company was founded in 2004.

The Whale Hunters Process™

Whale hunting focuses on creating a disciplined sales culture in your company that allows you to optimize your ability to catch and harvest whales. This dramatic shift in thinking and practice precipitates explosive growth of your company’s revenues and market position.

The nine-phase process model is consistent across companies and industries, but each company maps the model to its own steps.

Scouting

It all starts with knowing who you're hunting. With a focus on market and sales research and the creation of a target filter, scouting guides you to know, seek and harpoon whales whose business will be ideal for you.

Hunting

Hunting focuses on communicating with, pitching, and securely closing your ideal whale accounts. Our method of progressive discovery and disclosure relies on critical questions at each step of the hunt.

Harvesting

Harvesting brings sales and non-sales departments together in an integrated process to ensure you harvest your whale effectively, efficiently and harmoniously. It includes key account management and growing new business with your best accounts.

Virtual Blog Tour - Whale Hunting Women Vol 1

There are a number of ways to participate in a tour –

1. Write a review for the book (we supply a copy of the book)
2. Send interview questions for the author to answer (based on information from their blog, questions about their writing or the topic of their book).
3. Have the author guest post for the day - about their book, writing, the background or a topic in the book.
4. Post an excerpt from the book.
5. If you have a radio show or podcast, our authors love to do interviews.
6. If you have another idea, let me know. I love promoting – outside the box.


People Who Need to Read Whale Hunting Women

1. Women business owners—ranging from the home-based business to the very successful small to midsize business.
2. Women executives and managers.
3. Women “deal makers” both employees and volunteers who do deals in the education and nonprofit arenas—board members, fundraisers. Note: many women fall into at least two of these categories.


Topics That Are Discussed in Whale Hunting Women

* Women are great whale hunters (big deal-makers)
* Women’s talents and preferences are a perfect fit for deal-making in today’s economy
* Women sometimes think of themselves or their enterprise as “too small” to do big deals
* Community deals and education deals are as important and as challenging as business deals


About Whale Hunting Women [Vol. 1]


Whale Hunting Women—how women do big deals in business and community. For inspiration, motivation, and direction, this book celebrates women as deal-makers and includes how to “break the minnow mindset” and how to create a fast-growth culture. It documents three cultural transformations that favor women’s leadership styles: the trend to replace competition with collaboration; the need to transform bureaucracy to entrepreneurship; and the value of perceiving a world of abundance rather than a culture of scarcity. The book offers advice on how small companies or organizations can manage their public presence to generate the whales’ confidence that they have the capabilities and professionalism to complete big deals with big customers and partners. The book incorporates a deal-maker’s journal; each chapter includes worksheets to prompt reflections and action plans.

About Barbara Weaver Smith


Barbara Weaver Smith, president and CEO of The Whale Hunters, is an author, consultant, speaker, and coach. Barbara held positions as an English professor, a college dean, and a nonprofit organization president before founding her first company in 1996. Informed by her leadership experiences in all economic sectors, Barbara’s mission is to support women to achieve exceptional growth in their companies and organizations by doing bigger deals with bigger customers and partners.

Barbara Weaver Smith on Whale Hunting Women

http://video.google.com/videoplay?docid=203417952973835407&ei=tbvcSe_vE4OMqwK1jejdCg&q=barbara+weaver+smith


Testimonials about Whale Hunting Women event

http://video.google.com/videoplay?docid=-5760679615765042203&q=source%3A000744826227052310227&hl =en

For more information

www.thewhalehunters.com

http://virtualblogtour.blogspot.com/2009/04/whale-hunting-with-barbara-weaver-smi th.html
Posted Apr 14, 2009 12:36 PM |  0 Comments
The simplest description for my idea of a virtual blog tour is: a cyber “tour” which includes various blogs, websites, radio shows, newsletters, etc. The more effective sites usually contain themes or content from the book that is being promoted. This “tour” gives authors the chance to reach many people as they travel the World Wide Web.

A tour includes a series of appearances with blogs, website interviews, reviews or guest posts, etc. that are posted on various sites during a specific amount of time. Various site owners host you and may ask interview questions about your book or request that you write a piece about a specific part or element of your book.

Benefits of a Virtual Blog Tour

Why would you do a virtual tour? Is it all about book sales? Selling books is only one of the reasons I encourage people to do virtual tours. The following reasons apply to fiction and non-fiction authors—however, some can be utilized more thoroughly by non-fiction and business authors.

* Build credibility
* Increase visibility
* Generate a buzz about your book
* Reach your target audience
* Get information to many people in a short period of time
* Generate additional links back to your site
* Let readers and potential readers learn more about you and your books
* Help blog readers get to know the person behind the book or other product
* Search engines love blogs and you get into search engines immediately
* Gives your target audience the opportunity to communicate with you
* Comments can give you the chance to see what people think about your topics

You can organize a tour for yourself or you can hire a professional. But, ask what the professional can do for you. There are many ways to describe a virtual tour, so be sure the other person explains what they plan to do—and more importantly, that they plan the best approach for you and your book. When a professional coordinates your tour it lets you benefit from their promotional network to generate a much larger reach for you.

Nikki Leigh is an award winning fiction and non-fiction author with over sixteen years of promotional experience. Promo 101 Promotional Services offers online promotional options. Her new book will be available in May: Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing. The most up to date information is posted at http://www.twitter.com/litekepr. Visit http://www.nikkileigh.com to download The Insider's Guide to Virtual Book Tours. Additional promotional information can be found at http://promo101articles.blogspot.com.
Posted Jul 16, 2009 11:42 PM |  0 Comments
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Promo 101 Virtual Tours and Promotional Services is coordinating a virtual tour to promote Time Management in an Instant by Karen Leland.

On July 22nd - I'll be sharing an article from her about telecommuting. In these unusual financial times - working from home and telecommuting could be the answer for you.

More information and a special offer will be posted on July 22.

Nikki Leigh