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Don't Sell - Feed Your P.I.G. Instead!

Posted Sep 23, 2010 10:47 AM
So, you're in business for yourself - but, you hate to sell!

I've been a cog in the sales industry - as a sales rep; account executive; East Regional sales manager; trainer and coach for just over 20 years now, and during that time I have found that it is mainly women who are hesitant to promote themselves or the value their product and/or service provides.

If the above resonates with you, I've got a few tips that should help overcome those barriers -

1. Close your eyes - Visualize and remember the reasons you first started this business; What was your passion for? What was your mission? Your goal? Who are the people you most want to help improve their own lives?

2. Write it down!!! - Make a list of the feelings you just became aware of; Write down how you felt - What you saw - Why you are passionate about what you can offer others. Write down your goals - be specific and put a date on them now. Also, write your goals as if you have already achieved them - for example: "I am helping 1000 women business owners reach their goals by September 30, 2011." In another post, I will take you step by step on how to break down your big goals into bite sized, easy to achieve, daily goals.

3. Don't SELL - Tell your story - talk from the heart, not from the head. Focus on the individual/s to whom you are speaking - forget about the # and $ signs - they will follow if you remain focused on serving others first. Talk about your past successes; the types of individuals and/or businesses who benefited and found value from the services you provided.

4. Talk from a place of caring and teaching - Teach, educate, share your passion. Remember the passion you have for what you have to offer and be exited because you believe, without any doubt that the person/s to whom you are speaking can absolutely 100% positively benefit from your offering.

Remember to always Feed Your P.I.G.

With Purpose and Intention you will achieve your Goals.

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Edited by debrapearlman at Sep 24, 2010 8:30 AM EDT
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